Anyone considering visiting Greece for a holiday needs to think twice as once they’re in Greece, they may want to stay forever.

That’s the central theme in a new campaign for Greek tourism, launched by the Greek National Tourism Organization on Monday.

A video for the “Greece: You will want to say forever” campaign features an Austrian man, Otto, who tells his story of ending up in Greece to a backdrop of beautiful images from the Greek islands.

The new summer tourism campaign is supported by the Onassis Foundation and the promotional video was produced by Ogilvy.

This article was previously published at ekathimerini.com.