This season, two amazing Greek brands are teaming up to create an innovative pop-up store to celebrate the incomparable Greek summer.

“Summer tastes like Greece” is a long-awaited collaboration between AtoZGreek, a creator of stylish summer accessories, and hellofrom.

The two brands will be helping to kick-start the summer this year with a pop-up shop in hellofrom Thessaloniki –  the “world’s first lifestyle souvenir store”.

The Greek summer’s bright sunshine, scintillating blue sky, simplicity, laid-back mood and sense of fun comprise the main creative references for designer Constantinos Varvitsiotis of AtoZGreek, whose iconic aesthetic identity integrates a less-is-more mentality into a style that resonates with our summer memories.

Walks in olive groves and vegetable gardens, afternoon naps in the cool shade of an old mulberry tree, the gentle sea breeze and carefree strolls in the cobbled paths of the Cycladic islands are all translated stylistically, capturing the Greek summer spirit which allows our very best selves to emerge.

At the pop-up store this summer, visitors will have the chance to enjoy not only a unique welcome and fine shopping experience, but also 20% off all AtoZGreek creations.

With this summer’s pop-up, Hellofrom Thessaloniki aims to become a cultural hub and must-visit destination for all AtoZGreek fans, and lovers of Greek design in general.

Looking ahead, hellofrom aspires to continue promoting Greek creativity in Greece and abroad, and elevate the souvenir market worldwide, justifying its tagline “making great things since 3200BC”.