Sartorial Explorations

A breed of new Athenian designers is offering clothes and accessories
that are nothing like what you'd find off the rack.


Young, up-and-coming Greek designers are increasingly launching showrooms in the city center to showcase their work, inspired by a love for all things Bohemian, with influences from the vintage craze sweeping international fashion houses and simple, elegant lines. Neon Raum (17 Leocharous), an interesting multi-purpose space designed to give the feel of a New York loft, is the permanent showroom of owners Diana Vardaxi (AKA Cat Black) and her rock n’ chic jewelry, and Sotiris Trechas (The Dreamer), who designs t-shirts with psychedelic prints, as well as presenting the work of other designers. At Zoom’s Fabrica (7 Praxitelous) you can buy colorful handmade garments in classic patterns for women and children, distinguished by primitive appliques that are reminiscent of a young child’s drawings. They also sew custom-made patterns and fabrics. At DNA Stars I&II (Voulis & 2 Axarlian), in a space that resembles the living room of a cozy home, you can try on handmade kimonos, hippie-style dresses, scarves, leggings and more made by different designers, while at the workshop and showroom Prinkipo by Kelly and Kalomoira (34 Kolokotroni, 3rd floor) the Chevalier motif is all the craze, with the duo crafting elegant brass and silver jewelry, as well as wedding rings and modern spins on traditional Greek wedding crowns.


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