As Turkey's tourism recovers, Greek hoteliers who reserved rooms for high profit margins are being forced to lower their prices, say market experts.
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The campaign “Athens Exclusive Experiences for Mastercard Cardholders” seeks to familiarize visitors with the capital and its lesser-known attractions.
Tourism continues to lead efforts to revive the Greek economy, but experts warn that high taxation renders Greece vulnerable to competition.
The first quarter of 2018 saw arrivals increase by 13.8 percent year-on-year, according to figures from the Bank of Greece.
A study by the Institute of the Greek Tourism Confederation shows more tourism can be a cure for the recession.
High demand means that luxury hotels on Mykonos and Santorini are able to charge higher rates than their Mediterranean rivals in other countries.
Airline planning for air seats to Greece's regional airports is yet another indication of 2018 being a record-breaking year for tourist arrivals.
The minister of tourism said that following several record-breaking years, even greater growth was expected in 2018.
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