Greek government is developing a plan to promote traditional mountain villages and picturesque rural landscapes as travel destinations.
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Through its digital “Love Letters from Athens” campaign, the City of Athens is seeking to woo much-missed visitors as restrictions ease.
It used to be all about sun, sea and sand, but now Greece is hoping to woo digital workers thanks to its “sun, tax and technology.”
The new campaign seeks to highlight the extensive behind-the-scenes efforts implemented to ensure the safety of summer visitors.
The campaign is part of efforts by the government to limit the spread of Covid-19 as the country receives its first tourists.
"Being with the people you love, connecting with nature, feeling free. That's Greek Summer," is the message of the new video. Watch it here.
The new platform was launched by the Tourism Ministry, the Greek National Tourism Organization and Marketing Greece, with the support of Google, earlier this month.
The new platform will allow prospective travelers to continue to explore the best of Greece while supporting professionals with online resources.
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